American consumers have demonstrated that cause-related marketing can exponentially increase sales, by as much as 74%. In fact, 85% of those responding to a Cone/Duke University Study say they have a more positive image of a product or company when it supports a cause they care about—with health and disease among their top three priorities. Memorial Blood Centers offers a wealth of opportunities to align your business with a cause that matters—saving lives. We invite you to explore how we can help you enhance your corporate brand and benefit the community with a cause-marketing campaign, promotion, or program tailored to your company’s needs—a unique partnership that will give your customers the connection to a meaningful, life-saving issue that motivates them to action. Consider which of the following cause marketing opportunities might be right for you and your organization:
Co-Brand a Bloodmobile
Connect your company’s brand with a highly-visible vehicle that criss-crosses the Metro and the Northland to community-sponsored blood drive sites with the important message of how blood donations save the lives of friends, family members, neighbors, and others throughout our communities. Feature your company logo prominently on a new or newly-wrapped bloodmobile.
Healthy nutrition for donors
Become our partner company to promote and protect the health and safety of blood donors. Sponsor a section on our website dedicated to healthy nutrition for donors or co-brand one of our most popular and most requested brochures on the importance of iron and nutrition.
Healthy Nutrition for Blood Donors
High School programs
Co-sponsor events or educational materials used during our extremely successful high school workshop and training sessions that help build capacity in aspiring young student leaders and support their work in organizing ongoing blood drives. Memorial Blood Centers has strong partnerships with many High Schools throughout the Twin Cities and greater Minnesota, and we are continually exploring new and innovative ways to educate young people on the importance of making regular blood donations part of their developing lifestyle.